Keys2Care: Branding, Logos and Process

Copy collaborator: Karen Shaffer. Done at Cambridge BioMarketing. Walkthrough of process of designing logo and brand identity for a product assistance program the client was running at the time.

Our client requested we create a logo, tagline, and brand guidelines for a patient assistance program they were developing to be used along side their product. The program has since been discontinued, but we had a lot of fun making a patient-friendly, colorful brand for our client.

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