Lens on Life was an exciting event our agency did with the Massachusetts Rare Disease Community and the Manton Center at Boston’s Children’s Hospital. The event celebrated the patients with rare diseases and their families and caretakers. Photographer Rick Guidotti of Positive Exposure, who frequently photographs children with rare diseases, took fun candid shots throughout the event. We also featured face painting, music therapy, and various arts and crafts. The event was a great success. 

We came up with a logo and branding featuring bright, soft bubble shapes, which we carried across signage and decor at the event, as well as an email sent out to various rare disease advocates and physicians. 

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