About Me

Crimson Hexagon | August 2016-Present | Senior Graphic Designer
At Crimson Hexagon, I am part of a marketing team and work closely with copywriters, analysts, and digital marketers to create materials for the company. When I started in 2016, we began a small brand refresh under a number of restrictions, as well as redesigning the website. In 2018, under new team direction, we accomplished a full rebrand and redesign of the website. Responsibilities include:
• Data Visualization: Analysts on the marketing team provided me with raw data or Excel/PPT/Tableau charts and tables, which I would recreate according to brand standards. My goal was to create data visualizations that were aesthetically pleasing while maintaining accuracy and data integrity.
• Branding and brand management: Worked on minor brand update and website makeover in fall of 2016. In 2018, under the new CMO I was given more freedom to expand upon the brand and direct creative. Created brand guidelines with detailed information on colors, typography, PowerPoints, data visualization, guide and report templatization, and more. Managed and updated online brand guidelines via Frontify.
• Infographics and illustration: We established a clean illustration style, often utilizing isometric angles to create depth and interest with bright, simple colors. Infographics were designed to be beautiful but not to overshadow the data they were presenting.
• Creation of reports and guides: Working with the analysts and writers, I would design print or web-optimized PDF reports for distribution to clients and visitors to the website. These reports ranged from 10-100 pages and featured iconography, illustrations, and data visualization.
• PowerPoint: Created standardized, branded PowerPoint templates and decks for company-wide use, executive team decks, CMO decks, sales decks, and client-facing decks. I worked with people in multiple departments to ensure that the decks met the needs of the various departments, and were easy to use for PowerPoint users of all levels of familiarity.
• Asset and ad creation: Sharing assets were created for all reports, guides, webinars, and other programs. These typically included Google Display ads, LinkedIn ads, social media network ads, and other sizes.
• Website redesign and updates: Working closely with the marketing team and consulting with other departments such as the product team, and building the site with a local external vendor, we redesigned the entire website from scratch, aiming to create a responsive and informative site about our products and company.
• Intern, freelancer, and vendor direction: I have managed two design interns from MassArt, during the summer and fall of 2017. During times when we had extra work, I would collaborate and communicate with several freelance designers we contracted with. For print and web work, I would maintain communication with print vendors, UX designers, project managers and web developers to ensure consistent, collaborative work.

Cambridge BioMarketing | October 2011-May 2016 | Senior Graphic Designer
Over the course of nearly 5 years, I collaborated on a wide variety of projects for over a dozen clients in the pharmaceutical and healthcare space. Notable projects focused on branding, pitch work, concepting, web design, trade show booth design, print collateral, and email campaigns.
• Designed and helped launch Renassist.com, a patient assistance website for Renvela, a therapy from Genzyme Sanofi
• Redesigned branding for Aegerion’s rare disease product Juxtapid to give it a fresh, new feel; Directed a photo shoot with 4 patients, providing the client with lifestyle and portrait shots to be used across all mediums and create a more friendly, real image for the brand; Collaborated with copy and UX to redesign a new, more patient-focused product site at Juxtapid.com, which has gained over 18,000 sessions and 42,000 views since launch
• Refreshed Aegerion’s HoFH disease brand with new iconography and medical imagery; Collaborated with copy and medical to create patient-friendly medical diagrams for a brochure; Collaborated with team to launch a highly successful series of emails and landing pages targeting healthcare professionals; resulted in 10 doctors signing up for their RM program and more patients going on product
• Branded and helped organize a creative event for families of children with rare diseases at Boston’s Children’s Hospital Manton Center
• Designed logos and branding for Keys2Care, a patient program for Taro Pharmaceutical’s Keveyis product; hand-drawn icons were used across print and web pieces, and modified for a healthcare professional audience