Crimson Website Redesign
We originally redesigned the website in the fall of 2016 into the winter of 2017. In 2018, with a reformed marketing team and new direction for the brand and the company, we redesigned the website to align with our new branding and messaging. The previous iteration had a few branding restraints we were bound by, so we went for a darker look with a cooler palette to contrast with the red. Under new direction, we went with a lighter, more colorful look and feel.