Unit 1: research plan, user interviews, and feature inventory
Having recently talked to a couple of friends who had gone on amazing adventures in far-flung corners of the globe with friends or partners, I wanted to know what the experience was like from a multi-user booking perspective.
How did friends book travel together? Booking travel can be enough of a pain. But if you add in other people, especially if they don’t fly frequently or aren’t flying from the same destinations (or any other number of issues), it becomes even more of a nightmare.
Using the research plan prompts provided, I asked my subjects a series of questions:
1. What area(s) are you interested in researching?
2. What are your research goals? What are you trying to learn?
3. Can you break your research into smaller pieces to make the scope more manageable?
4. Who is your target audience? How will you find them?
5. What are your key areas of inquiry (5 topic areas you can ask about in your interview)?
6. Do you have any hypotheses around your target audience, their behaviors, or their goals?
What do you think you already know?
I interviewed five friends who travelled multiple times a year for various purposes, such as for fun, for work, or for other personal reasons. I had a list of questions on various topics, such as: when and where they do their booking; who handles what responsibility when booking group travel; what they prioritize in travel; what apps or websites they like to book travel; whether they book accomodations or event tickets with their flights; and other questions to gain a deeper understanding of their experiences in travel.
+ Google Flights, Momondo, Concur, Hopper, JetFly, Skyscanner most commonly used apps
+ Do most booking on web/laptop; feel more likely to make mistakes on a mobile app
+ Often take leadership role in booking/don’t entrust the booking to friends
+ Sometimes will book one part of trip (e.g. flights) while friend books the hotels
+ Mix of people who have very detailed itineraries vs very loose itineraries
+ Send screenshots and e-mail receipts to friends to confirm details
+ Prioritizes price, arrival time, number of layovers on a trip
Pulling from the list of apps and websites that my subjects used for booking travel, I created a spreadsheet of features to compare the strengths and weaknesses of each one. This gave me more insight into how generalized or specialized these apps were.