I joined the corporate comms team at Continuum as Creative Design Manager in March 2019, just as they were preparing for the APAC version of their annual event Navigate. In addition to that, they were preparing to launch their exciting new corporate branding, handled by agency RLD. Working closely with the team at RLD, we tweaked and refined the final brand assets and materials before it was handed over to the Continuum corporate comms and marketing teams. Once we had received logos, fonts, corporate art, and product branding from the agency, we began the lengthy and comprehensive process of creating online brand guidelines and asset libraries in Frontify. We organized, renamed, and uploaded hundreds of files to Frontify for use across the organization. Several company-wide demonstrations were presented, where the new brand was introduced, the major changes explained, and a basic overview on how and why to use brand guidelines.
Brand guidelines established in Frontify, an online brand management and asset library system.
We produced many eBooks and guides related to our solution offerings. Each solution had its own logo lockup, color palette, and wave graphic.
Navigate is Continuum's primary event, occurring twice in the US, once in Europe, and once in APAC each year.